🐾 About Us – The Happy Pawcel Co

Hi, we're The Happy Pawcel Co — a small, dog-loving business inspired by one very special spaniel: Mabel, our treat-obsessed, tail-wagging working cocker!

Back in May 2025, Mabel was recovering from a luxating patella injury, which meant lots of sofa cuddles, short walks, and downtime at home. While caring for her, her dog mum (in her 20s and figuring life out!) had a spark of inspiration:
"Why not turn our love for dogs into something special?"

That’s how Mabel’s Tails was born — a little brand with a big heart. What began as a passion project quickly grew, and in August 2025, we evolved into The Happy Pawcel Co — still the same wag-worthy goodies, just with a new name and an even happier vibe!

Our mission is simple:
🐶 Deliver joy to dogs and dog parents across the UK
🎁 Create fun, themed boxes packed with quality toys & treats
💌 Make every unboxing feel like your pup's birthday

Whether you’re treating your own pup or gifting to a friend, we’re so glad you’re here.

With love, treats, and wagging tails,
Mabel & The Happy Pawcel Co Team 🐾